The final result was a digital infographic booklet, which acts as a one-stop resource for educators and entrepreneurs to refer to. It provides VET Educators with specialised digital skills to use in their teaching, and also helps rural food entrepreneurs learn how to successfully market to a digital audience and develop their online brand using social media platforms and online tools.
The booklet gathers all necessary information into one convenient resource, freely available to VET Educators and rural food entrepreneurs across Europe.
Here’s how it came together. The first step was to create a timeline for the development of the booklet, and to assign each partner with their responsibilities. A survey was then conducted to find out which supports entrepreneurs most needed.
For example, the consortium looked into the online supports and resources they were already aware of, resources that they felt would benefit them, as well as identifying any digital barriers.
Using the survey results, a draft booklet was created packed with practical advice. The draft was shared with partners for feedback, refined and translated into partner languages, then made accessible online.
Below details an infographic that outlines the step-by-step design process behind the development of Result 5 the “Digital Infographic Booklet” a comprehensive digital resource created for educators and rural food entrepreneurs.
