Setting Up Sales Online Markets – Training Course
This course has been developed for VET educators to train rural food entrepreneurs in building effective online stores. Through clear demonstrations and animated guides, educators can take learners through every step of setting up an e-commerce shop to showcase and sell their products successfully.
As the Agri-Food sector shifts to digital, these modules close the digital skills gap, helping rural entrepreneurs thrive online. With ready-to-use resources, VET educators can empower food entrepreneurs to create and manage their own online sales platforms.
The course features five key topics for launching an online business.
Each designed to offer practical guidance on setting up e-commerce stores, including platform selection, consumer engagement, and digital marketing strategies.
- Module 1: Introduction to Design Thinking
- Module 2: Consumer Discovery
- Module 3: Marketing and Advertising
- Module 4: Data Analysis and Interpretation
- Module 5: Agri-Food Legislation and Regulation
Developed with input from Agri-Food experts and academics, the content is tailored to European learner needs, freely accessible, and adaptable to local contexts.
Educators can lead learners through each topic or select specific modules to match business needs.
Available Languages: English, Polish, and Italian.
Click on the provided links below to access each module and their associated supplementary material in your preferred language.
The modules are available in English, Italian, and Polish.
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