Online Advertising and Marketing

Welcome to your Online Advertising and Marketing

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What is marketing?

Marketing is the process of advertising products and services to boost sales and gain market share.

Marketing is a strategy focused on creating visually appealing advertisements to capture consumer attention and interest.

Marketing is primarily about conducting market research to analyse consumer behaviour and preferences for future product development.

Marketing is the process of identifying customer needs and determining the best way to meet those needs.

What is advertising?

The activity of promoting a company/its products/services through paid channels.

The process of creating a brand identity and increasing visibility through organic social media posts.

The practice of designing promotional materials that are shared for free across various community events and gatherings.

The method of engaging customers through direct mail campaigns without any financial investment from the business

What does brand identity mean?

All of the visible elements of a brand. This includes the colours related to the brand, the logo, the designs used, and any other elements that define the brand in the customer's mind.

The overall mission and vision of a company. It encompasses the goals, values, and underlying philosophy that drive the business, rather than the visual components associated with the brand.

Refers to customer perception and feedback. It focuses on how customers feel about a brand based on their experiences rather than the specific visual aspects like colours and logos.

the company’s internal culture and employee behaviour. It is about how the organization's values are reflected in the staff's interactions and not about the visual design or branding elements.